Jenny Beier-Faustmann

Head Of Transformation

Jenny Beier-Faustmann, MBA, is an experienced business leader with a robust background in transformation and strategic management within the cycling and sports industries. Currently serving as Head of Transformation and Managing Director for Australia & New Zealand at Specialized Bicycle Components, Jenny has successfully integrated operations across markets while navigating the challenges of business restructuring. Previously, Jenny led significant growth initiatives as Managing Director Australia, introduced innovative digital sales channels, and fostered a collaborative team culture during the Covid pandemic. With a thorough grounding in marketing, sales strategy, and operational excellence, Jenny has also held consulting roles at Gemba Group and other prominent firms, alongside a solid educational foundation in management and languages.

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