Johan Museeuw is a prominent figure in the cycling industry, serving as CEO of Museeuw Cycling Experience since September 2014, a company focused on cycling passion through various experiences and events. Since January 2015, Johan has held multiple brand ambassador roles, including positions at Specialized Bicycle Components, Ekoï, Lanssens Ramen, and Le Col. Additionally, Johan was an ambassador for Minerva Bikes from December 2021 to December 2022 and served as a technical advisor for the Tarteletto-Isorex Continental Cycling Team from January 2017 to October 2018. Johan's professional cycling career includes significant tenure with the Mapei Cycling Team from 1994 to 2000.
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