Laura Wirch currently serves as the Digital Experience & Activation Manager at Specialized Bicycle Components, a role focused on global digital product launches and site optimization. Previously, Laura worked as a Sales Business Planning Analyst at Dr. Martens plc, where responsibilities included driving sales through analytics and strategic partnerships. Prior experience at adidas encompassed two roles: Manager Digital Visual Merchandising, where Laura enhanced the digital merchandising experience, and Assistant Buyer and Allocation Specialist, managing buying processes for kids’ footwear and apparel. Earlier in the career, Laura was an Inventory Analyst at Talbots, maximizing inventory flow for multi-channel stock sharing. Laura earned a Bachelor of Science in Merchandising from Bay State College.
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