Markus Auer

Markus Auer serves as the EMEA Digital Marketing Manager at Specialized Bicycle Components since May 2021, where responsible for developing and executing regional digital marketing strategies to promote growth and profitability. Prior experience includes leading digital marketing efforts for Germanic markets and overseeing digital campaigns, content production, and budget management at Specialized. Previous roles include Head of Digital Product Experience, Team Leader Online Marketing, and Digital Marketing Manager at MAMMUT Sports Group AG. Auer has extensive experience in digital media planning at Plan.Net Group, specifically for BMW brands, and has worked in public relations at SALEWA and product marketing at BMW Group UK Limited. Educational credentials include a Diplom Betriebswirt from OTH Regensburg, a Bachelor of Science from Coventry University, and a certificate in Intercultural Competence from the University of Regensburg.