Rafael Bentim

Rafael Bentim has a comprehensive background in e-commerce and digital marketing, currently serving as the North America E-commerce & Digital Director at Specialized Bicycle Components since February 2018. In previous roles, Rafael held positions such as USA E-commerce Director and Latam E-commerce & Digital Leader, where responsibilities included building the e-commerce business across multiple Latin American markets. Prior experience includes serving as Financial Planning Leader at Webmotors, overseeing financial strategies for digital business units, and managing category strategies at Whirlpool Corporation. Rafael holds a Bachelor's degree in Industrial Engineering from Universidade Federal do ABC and is pursuing a Master of Science in Data Science at Northwestern University, along with further studies at Stanford University.