Roy Kapach is an experienced professional in marketing, sales, and business development, currently serving as Senior Brand Manager at Matzman & Merutz since October 2024, while also holding the position of Sales Manager at Specialized Bicycle Components since September 2021. As the owner of Panda-Creative, established in 2012, Roy specializes in marketing and public relations for the sports industry. Additionally, Roy owns TCH The Cycling Hub, which promotes cycling through engaging video content. Previous experience includes roles as Director of Sales at LifeBEAM Technologies, Marketing Manager at Recycles Cycling, and Head of Marketing and Digital Media at DAA Sports Marketing, managing high-profile brands. Roy's educational background includes a degree in Political Science from The Academic College of Tel-Aviv, Yaffo, and a Bachelor of Business Administration from The Open University of Israel.
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