Simon Homer currently serves as the Managing Director UK at Specialized Bicycle Components, a position held since November 2016. Previously, Simon held the role of Managing Director, Pacific at TaylorMade-adidas Golf Company from July 2014 to November 2016, where effective leadership led to a turnaround of an underperforming subsidiary two years ahead of plan. Before that, Simon was the Head of Adams Golf Europe from December 2012 to July 2014, where a new subsidiary was successfully established. Simon's career began at Wahl Europe as a National Sales Executive, followed by significant roles at PowaKaddy Group Ltd, culminating in Group Sales Director. Educational background includes attendance at Cannock Chase High School and Norton Canes High School.
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