Ulf Beckmann is an experienced professional in the cycling and sports industry, currently serving as the Head of Rider Care & Service for Germanic Markets at Specialized Bicycle Components since May 2012. In this role, Ulf oversees customer service management and enhances the service infrastructure in the German-speaking region. Previous roles at Specialized include Trade Marketing & Integrated Marketplace Manager and Digital Marketing Specialist, where responsibilities involved brand initiatives and digital platform management. Ulf's career includes positions at Outdoor Broker as an Inside Sales Representative and internships at adidas and IMG, focusing on account management and marketing. Ulf holds a Diplom Sportwissenschaftler degree with a specialization in Economics/Management from Deutsche Sporthochschule Köln.
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