Ashley Rannikko, MBA has a diverse work experience spanning various roles and industries. Ashley is currently the Director of Marketing & Communications at Specialty Bolt & Screw, where they established and led the marketing department, developed comprehensive strategies for advertising, branding, and website optimization, and analyzed data to optimize advertising efforts.
Prior to this, Ashley worked as a Social Media Strategist as a self-employed consultant, where they managed Instagram business accounts, developed content calendars, and analyzed social media metrics to optimize performance.
Ashley also served as the Web and Social Media Manager at Kringle Candle, where they successfully launched and managed an ambassador program, achieved a significant increase in web sales, and utilized market research to identify product opportunities.
Ashley's experience in academia includes working as an Adjunct Professor and Off-Campus Business Academic Coordinator at the College of Our Lady of the Elms. Ashley developed and taught a Social Media Marketing course, incorporated certification programs into coursework, and implemented procedures to streamline processes.
Ashley also worked as an Adjunct Instructor at Springfield College and held various roles at Kringle Candle, including Accounts Payable Specialist, Accounts Receivable Specialist, and Sales.
Additionally, Ashley gained experience as a Production Supervisor at Rao's Coffee Roasters and worked as a Hostess at Chandler's Restaurant, part of The Yankee Candle Company, Inc.
Overall, Ashley Rannikko has a strong background in marketing, social media strategy, web management, academia, and finance, making their a versatile professional in their field.
Ashley Rannikko, MBA, has a strong educational background in business administration and management. Ashley obtained their Master of Business Administration (MBA) degree from the College of Our Lady of the Elms in 2018, with a focus on Business Administration and Management. Prior to their MBA, they completed their Bachelor's Degree in Business Administration and Management at the same institution, graduating in 2017.
Before attending the College of Our Lady of the Elms, Ashley earned an Associate's Degree in Business Administration and Management from Greenfield Community College in 2014. In addition to their business-related degrees, they briefly pursued studies in Athletic Training/Trainer at Bridgewater State University from 2010 to 2011.
To boost their skills and knowledge, Ashley has also obtained various certifications. Ashley completed certifications in HubSpot Sales Software, SEO (Search Engine Optimization), SEO II, and Social Media at HubSpot Academy. Additionally, they obtained a certification in Content Marketing from HubSpot Academy in 2018. Ashley has also earned a Lean Six Sigma Yellow Belt certification from GoLeanSixSigma.com. Lastly, they obtained a Social Marketing Certification from Hootsuite, although the specific details of when they obtained this certification are not provided.
Currently, Ashley is pursuing a Doctor of Philosophy (PhD) degree in Communication, with a specialization in General Communication, at Liberty University since 2019.
December, 2022 - present
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