Abi Willstead is an experienced marketing and brand management professional with a substantial tenure at Specsavers since November 2012, progressing through various leadership roles including Head of Brand and Marketing Excellence, Head of Brand Expression & Activation, and Senior Brand Planning Manager. Abi's responsibilities encompass defining merchandising strategies for the UK & ROI and advancing the frames customer offer to optimize sales. Prior experience at Boots involved leading the relaunch of a major skincare and cosmetics brand, with roles spanning from Implementation Planning Manager to Assistant Merchandising Manager. Additional experience includes operations management within the beauty sector and retail at Virgin Megastore. Abi has enhanced expertise through MiniMBA qualifications in Brand Management and Marketing.
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