Tim Haig

Senior Media Effectiveness Manager at Specsavers

Tim Haig is a seasoned professional in media effectiveness and marketing analytics, currently serving as the Senior Media Effectiveness Manager at Specsavers since April 2023. Previously, Tim held the role of Client Consultant at Kantar, providing tailored insights to enhance trade plans. Prior experiences include Insight Manager at Twinings, where Tim generated performance insights and led media analysis, and Marketing Effectiveness Consultant at IRI, focusing on translating data into actionable insights for major retailers and FMCG manufacturers. Tim's diverse background also encompasses positions as Retail Analytics Consultant at Inchora Ltd, Beverage Analyst at GlobalData Consumer, and Marketing Assistant at IBM, alongside a solid foundation in market research from internships at Nielsen. Tim holds a Bachelor of Arts in Business and Management from the University of the West of England, supplemented by an MRS Certificate in Market Research.

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