Yu-Yang Bai

Senior Advisor at Spectrum

Yu-Yang Bai is a seasoned business advisor and strategy consultant currently serving as a Partner and Board Member at Bailla since March 2019, focusing on digital transformation and growth strategies for start-ups. With extensive experience in various senior advisory roles at companies such as Language Drops, Drops, Spectrum, and NBH, Yu-Yang Bai specializes in consumer experience and market expansion. Previously, as Chief Operations Officer at HEI Schools, Yu-Yang Bai contributed to making early childhood education globally accessible. A former Director of Digital Development at Fiskars Group, responsibilities included overseeing global digital platforms and leading a large team in digital marketing. Additional roles at Sulake Corporation encompassed operations and mobile product management. Yu-Yang Bai holds an M.Sc. in Economics from Aalto University and has completed several leadership programs, enhancing expertise in organizational leadership and marketing.

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