Monica Ortega

Monica Ortega has extensive experience in marketing, currently serving as a Corporate Marketing Strategist at Spectrum since February 2017, focusing on branding strategies and innovative project experiences. As a faculty member at Universidad Francisco Marroquin since July 2010, Monica teaches various marketing courses, including Strategic Marketing and Social Media Strategy, while also managing marketing strategies and communication plans for the university's different faculties. Monica co-founded Refresh Marketing from February 2012 to February 2017, specializing in coaching small and medium enterprises through the Duct Tape Marketing methodology. Previous roles include Brand Manager at Kimberly-Clark, overseeing significant product lines, and Trade Marketing Manager at British American Tobacco, managing key accounts in Guatemala and Honduras. Monica's educational background includes an MBA in Marketing and various executive courses from prestigious institutions, enhancing expertise in marketing and business administration.