Spectrum Reach
Eric Atchley is an experienced media and sales professional with a career spanning over 25 years. Currently serving as the Local Sales Manager at Spectrum Reach since June 2015, Eric leads a team focused on driving revenue growth through strategic advertising campaigns. Previous roles include Automotive Sales Manager and DFW Local Sales Manager for automotive accounts, where Eric optimized advertising spends for over 100 dealerships annually. Eric's background also includes significant positions at CBS Television, where a media executive role resulted in managing 200+ accounts and generating $36 million in revenue. Eric has held various leadership and management positions across multiple companies, showcasing expertise in business development, account management, and innovative marketing solutions. Educationally, Eric obtained a Bachelor’s degree in Communication from The University of Texas at Arlington. Additionally, Eric has contributed to the community as a past president and board member of the DREAM Fund and as a member of the Dallas Roundtable.
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