Spectrum Reach
Erica Sweeney is an experienced professional in solutions architecture and integration, currently serving as Director of Solutions Architecture at Spectrum Reach since May 2016. Sweeney has a proven track record in leading system upgrades to enhance efficiency, collaborating with cross-functional teams for successful product launches, and managing digital inventory sharing. Previously, Sweeney held various roles at Time Warner Cable and Media Power Advertising, contributing to multiplatform advertising and technical analysis. Sweeney holds a Master of Accountancy and a Bachelor of Science in Business Administration and Management, Accounting from Winthrop University, along with education from the University of South Carolina-Lancaster.
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Spectrum Reach
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Spectrum Reach is a marketing agency that offers marketing solutions for businesses. They access content on-screen by combining data, creativity, and strategic solutions to help customers connect. Their services include research, video and audio development, digital development, design work, social media content, and production services.