Franco Zito

Franco Zito is a seasoned professional with extensive experience in market research and insights, currently serving as Senior Director at Spectrum Reach since April 2017. Prior roles at Comcast Spotlight from October 2003 to March 2017 included Senior Director and Director of Marketing and Research, overseeing marketing and research functions for the New York DMA. Franco began the Research Department in the New York office of Comcast Spotlight and held multiple positions at The Nielsen Company from 1991 to 2003, culminating as Vice President and Group Account Manager. Franco holds a Bachelor of Science in Marketing from Rutgers University, earned in 1991.