James Peña

James Peña is an experienced professional in the media and sports industry, currently serving as a Network Partnerships Specialist at Spectrum Reach since October 2012. In this role, James manages collaboration with cable network partners on branded content and facilitates network ad sales training. Prior experience includes serving as Sports Sponsorship Integration Project Manager at Spectrum Reach Sports, where responsibilities included integrating sponsorships into broadcasts for major sports teams such as the Los Angeles Lakers and Dodgers. Prior roles involved consulting for IMAX in film distribution, directing affiliate sales at Hallmark Channel, and managing accounts for several prominent sports channels including ESPN and Fox Sports. James holds a BA in Theology/Theological Studies from Georgetown University.