Keisha Barber

Keisha Barber, MS, is a seasoned marketing professional currently serving as the Senior Manager of Integrated Media Strategy at Spectrum Reach since May 2017. In this role, Keisha leads the development, execution, and optimization of data-driven media strategies across various paid channels, emphasizing the alignment with business goals for measurable outcomes. Previously, Keisha held positions at Spectrum Reach, including Manager and Senior Specialist of Integrated Media Strategy, where responsibilities included B2B marketing support and campaign optimization. Earlier experience includes roles at INTUITION Brand Marketing, particularly focusing on client operations and brand management, as well as account management for PR campaigns. Keisha began her career at Cox Media Group as a Brand Ambassador. Keisha holds a Master of Science in Marketing Research & Analytics from Southern New Hampshire University and a Bachelor of Science in Communications with a focus on Public Relations from the University of North Florida.