Kelli Backaus

Kelli Backaus is a seasoned professional in the digital advertising industry with extensive experience guiding businesses through complex marketing landscapes. Currently serving as Senior Manager of Advanced Advertising Sales at Spectrum Reach since June 2020, Kelli has previously held roles at Gannett | USA TODAY NETWORK, including Midwest Group Market Lead in Client Success and Digital Sales Strategist, as well as Digital Sales Manager at Sinclair Broadcast Group. Kelli's career began at Verizon Wireless, where sales supervision and customer service coaching were key responsibilities. Early roles included marketing positions at Noodles & Company and an internship with Maverick Media. Kelli holds an MBA from Concordia University-Wisconsin and a BBA in Marketing from the University of Wisconsin-Eau Claire.