Laura Korman

Laura Korman (Willard) is an accomplished marketing research and insights analyst with extensive experience spanning over a decade in various roles within the media and arts sectors. Currently serving as a Senior Marketing Research & Insights Analyst at Spectrum Reach since January 2014, Laura has fostered strong relationships across divisions to enhance client service and operational efficiency. Previous positions include key roles at Hell's Half Mile Events, Midland Center for the Arts, and State Theatre, where expertise in customer service, marketing, and program coordination was developed. Laura holds a Bachelor of Science in Communication and Media Studies from Florida State University and a Master of Arts in Film/Cinema/Video Studies from Central Michigan University.