Melissa Beland-Roy

Melissa Beland-Roy currently serves as the Sr Director of Field Marketing at Spectrum Reach, a role held since November 2012, with prior experience as Director of Field Marketing and Media Marketing Strategy Manager. At Spectrum Reach, the focus is on creating tailored solutions for the media landscape, reaching unique customer segments, and providing analytical support. Previously, Melissa worked as Business Development Director at Contiki Holidays, where responsibilities included developing growth strategies for B2B and B2C, as well as managing initiatives for domestic and international partners. Additional roles include Western Sales Manager at Contiki Holidays, Business Development Manager for the West Coast at Catalina Express, Destination Manager for the Mayan Riviera at TMR, and Customer Service Manager at Metaforia Center. Melissa holds a Bachelor’s degree in Marketing & Tourism from LaSalle College, earned between 2000 and 2003.