Michelle Aragon

Michelle Aragon serves as the Vice President and Head of Brand Marketing & Strategy at Spectrum Reach, a position held since November 2020. In this newly established role, Michelle is responsible for creating the Brand Marketing and Strategy function and is a key member of the marketing leadership team. Prior to this, Michelle was the Senior Vice President and Managing Director of Marketing & Growth at MAGNA Global from April 2016 to November 2020, where leadership in marketing and business growth was demonstrated. Experience also includes roles at MRM//McCann as Vice President and New Business Director, Factory 360 as Consultant and VP of Strategy & Digital, and Brand Marketing Manager for SVEDKA Vodka at Constellation Brands. Additional career highlights include positions at Poke New York, Merkley + Partners, Alcone Marketing Group, and The Integer Group, showcasing a strong background in brand development, digital strategy, and marketing campaigns. Michelle earned a B.S. in Communication, Advertising, and Marketing from the University of Idaho and completed further education at The Wharton School of the University of Pennsylvania.