Rita Hanes

Rita Hanes is an experienced marketing professional currently serving as the Sr. Director of Brand Marketing & Strategy at Spectrum Reach since March 2021, where responsibility includes overseeing integrated marketing strategies to enhance brand reputation and drive business growth. Prior to this role, Rita held the position of Sr. Director of Commercial Field Marketing at Spectrum Enterprise, focusing on developing programs to increase brand awareness and revenue for a significant B2B sector. Rita’s earlier career includes positions as Chief of Staff at ETS and American Express, where roles involved driving global growth strategies, managing operations for executive leadership, and enhancing client relationships. Rita holds an MBA in Marketing from Georgetown University and a BA in Industrial Relations/Economics from the University of North Carolina at Chapel Hill.