Spectrum Reach
Sarah Ward has extensive experience in yield management and inventory optimization within the media industry, currently serving as Senior Manager of Yield & Inventory at Spectrum Reach since January 2017, after progressing through various roles including Yield & Inventory Manager and Account Planner. Prior to this, Sarah worked as a Traffic Specialist at Bright House Networks, where responsibilities included supporting sales teams and enhancing inventory processes. Sarah's career also includes a significant role as Administrative & Executive Assistant at AB2 Bio, Ltd., contributing to the development of company policies and supporting senior executives. Early experience included a managerial position as National Traffic Supervisor at Suddenlink Media, managing ad sales across multiple markets. Sarah holds a Bachelor’s degree in International Affairs and a minor in French from The University of Georgia.
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