Spectrum Reach
Tracy Donaldson, PMP, CSM, currently serves as Sr. Manager of Data & Reporting at Spectrum Reach, where responsibilities include collaborating with Executive Leadership to develop and implement KPIs and optimizing Marketing Department performance while managing budgets effectively. With a proven track record in project management, Tracy has previously controlled budgets exceeding $1M in roles at Spectrum Reach and engaged with over 5,000 clients in a newly established department, driving significant revenue. Previous experience includes positions at Limited Brands, JPMorgan Chase, McLeod USA, and XO Communications, with a diverse skill set in audit coordination, project analysis, sales support, and executive assistance. Tracy holds a Bachelor's degree in Project Management from Capella University, along with certifications in real estate and paralegal studies.
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Spectrum Reach
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Spectrum Reach is a marketing agency that offers marketing solutions for businesses. They access content on-screen by combining data, creativity, and strategic solutions to help customers connect. Their services include research, video and audio development, digital development, design work, social media content, and production services.