Becky Balsley

Becky Balsley is an accomplished marketing and creative strategy professional with extensive experience in the media and entertainment industry. Currently serving as Manager of Marketing and Creative Strategy at Charter Communications since April 2024, Becky previously held the position of Creative Director at WWE from June 2014 to October 2023, where development and execution of high-impact promotional campaigns significantly enhanced audience engagement. Additional roles include Managing Producer and Senior Producer/Editor at WWE, contributing to the successful launch of the WWE Network and producing compelling content for major events. Becky has a strong freelance background, including work for WE tv and OXYGEN MEDIA/NBC UNIVERSAL, where innovative promotional strategies resulted in substantial viewership growth. With a Bachelor’s degree in Communication and Media Studies from the University of Massachusetts Amherst, Becky combines a solid educational foundation with a proven track record of managing creative teams and driving successful marketing initiatives.