Beatrice Phong Houri

Beatrice Phong Houri is a seasoned professional with extensive experience in consulting, business development, and strategy, currently serving as Managing Director and owner of Sphayra, LLC since January 2013. Under Beatrice's leadership, Sphayra assists exhibitors worldwide with international trade show planning, design, logistics, and implementation. Prior to this role, Beatrice held the position of Managing Director at Sphayra SAS and Exhibit Worldwide LLC, where responsibilities included operational management, training project managers, and developing vendor partnerships. Additional experience includes senior project management and account management roles at Global Assistance Partner and MEDEX Global Group, as well as project management positions at Mapfre and Medic'Air International. Beatrice holds a Master in International Business and Management from CESCI and has pursued studies in Spanish language and history, business communication, and medical studies across various prestigious institutions.