Ayana Walker

Ayana Walker is a seasoned marketing professional with extensive experience in demand generation and digital marketing across various sectors. Currently serving as the Demand Generation Digital Marketing Manager at Sphera since 2022, Ayana has successfully executed a global B2B demand generation strategy, managing over $1M in ad spend to enhance pipeline and ROI. Previous roles include B2B Marketing Manager at Encyclopaedia Britannica, where strategy and automation drove engagement and revenue, and Regional Marketing Manager at ProQuest, focusing on audience segmentation and lead conversions. Earlier experience includes a Senior Digital Marketing Manager contract role overseeing diverse sectors and a Web Project Manager position at Illinois Action for Children, where digital infrastructure optimization generated significant cost savings. Ayana also contributed to digital marketing initiatives at the University of Chicago, supported by a Bachelor of Arts in Applied Mathematics from the University of Illinois Urbana-Champaign.