Lisa Farrar

Lisa Farrar is an accomplished marketing executive with extensive experience in leading marketing strategies for high-profile companies. Currently serving as Chief Marketing Officer at Safeguard Global since September 2024, Lisa previously held the role of Global Chief Marketing Officer at Sphera, where responsibility included overseeing a team of over 40 in areas such as product, digital, and communications for a $1.4 billion portfolio company. Prior experience includes serving as Chief Marketing Officer at Everspring Inc., where Lisa directed B2B2C marketing efforts for a portfolio company, and as Head of Product & B2B Marketing at Cars.com, where leadership focused on productization efforts. Additionally, Lisa held the position of Vice President of Global Product Strategy at CDK Global, recruited to spearhead strategic initiatives for a $1.6 billion business. Lisa holds an MBA from Northwestern University's Kellogg School of Management and a BBA in Finance and Economics from William & Mary.