RP

Rachael Pywell

Head of Demand Generation at Spill

Rachael Pywell has a wealth of experience in the marketing and media industry. Rachael began their career in 2010 as the Editor of Nerve Magazine with Nerve* Media. In 2012, they took on the role of Junior Editor with The Reading Post. In 2013, Pywell was a Marketing Executive with Acclaro Advisory, a PR Intern with M&C Saatchi and a Junior Editor with The Reading Post. From 2015 to 2018, Pywell was with Pancentric Digital, where they held the roles of Content Marketing Manager and Senior Content Marketing Executive. In 2018, they joined Performics as Planning Director (Performance Marketing) and Owned Strategy Director (SEO & Content Marketing). In 2021, Pywell moved to Spark Foundry as Business Director (Planning & Performance Marketing). Rachael is currently the Head of Demand Generation and Demand Gen Lead at Spill, a position they have held since 2022.

Rachael Pywell obtained a Bachelor of Arts (BA) in English Language and Literature from Bournemouth University between 2010 and 2013. Prior to that, they attended The Emmbrook School from 2003 to 2010. Additionally, they have obtained three certifications: Digital Marketing Leadership from Squared Online - a Google/AVADO partnership in November 2018, Performance Content Marketing (ThinkContent University) from NewsCred in November 2017, and Digital Content Strategy from Content Marketing Institute in March 2017.

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