Basu Jain has extensive experience in digital marketing and analytics, currently serving as Associate Vice President of Digital Marketing & Strategic Partnerships at Spinny since November 2021, where responsibilities include leading app growth and paid marketing initiatives. Prior to Spinny, Basu held managerial roles at Max Life Insurance Company Limited from July 2019 to November 2021, focusing on digital marketing analytics and performance marketing strategies. Earlier experience includes various positions at Adobe from June 2014 to June 2019, where Basu managed significant digital advertising budgets and led teams in optimizing marketing campaigns across multiple channels. Basu holds a Bachelor’s Degree in Information Technology from B. M. S. College of Engineering, completed in 2014.
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