Edricco Reina

Managing Director, Head Of Retail And Strategic Partnerships at Spins

Edricco Reina has a diverse range of work experience. Edricco started their career as a National Account Sales Manager at Spartan Home Entertainment from 2001 to 2003. Edricco then worked as a District Sales Manager at Anderson Merchandisers from 2003 to 2007, where they led a team and achieved growth in sales and profits. Edricco then joined Strategic Merchandising Partners as the Director/Head of Field Services in 2007, where they led the field merchandising business unit and implemented change management initiatives for profitable growth.

In 2009, Edricco joined The Nielsen Company as a Client Manager, responsible for leading a team of account managers and achieving an annual growth rate of 20% year over year. Edricco later joined SPINS in 2012 as a Business Consultant, then progressed to becoming the Director of Strategic Partnerships where they worked with leading organizations in the natural, organic, and specialty products industry.

Edricco's roles at SPINS also include being the Principal of Financial Markets, where they focused on helping investors find and invest in winning brands, and also as the Managing Director & GM of Financial & Professional Services, co-founding and leading a revenue stream engagement with various professional service organizations.

Their most recent role at SPINS is as the Managing Director - Retail Partnerships, where they have been transforming the retail business through technology, services, and strategic partnerships, as well as accelerating growth and winning new clients by enabling retailers to execute their business strategies for long-term growth.

Overall, Edricco has shown expertise in various aspects of business development, client management, strategic partnerships, and financial markets throughout their career.

Edricco Reina's education history starts in 1996 when they began studying at Western Michigan University's Haworth College of Business. Edricco pursued a Bachelor of Business Administration degree, focusing on Corporate Finance and Commercial Law. Edricco successfully completed their studies in 2000.

After gaining their BBA, Edricco Reina furthered their education by enrolling at Elmhurst University from 2007 to 2009. During this period, they pursued a Master of Business Administration degree with a specialization in Management.

Based on the provided information, it can be concluded that Edricco Reina earned a BBA in Corporate Finance and Commercial Law from Western Michigan University's Haworth College of Business in 2000. Subsequently, they completed an MBA in Management from Elmhurst University in 2009.

Links

Previous companies

Timeline

  • Managing Director, Head Of Retail And Strategic Partnerships

    March, 2023 - present

  • Managing Director GM Financial Professional Services

    January, 2020

  • Principal Financial Markets

    August, 2016

  • Director Of Strategic Partnerships

    November, 2013

  • Business Consultant

    September, 2012

View in org chart