Kelli Howard

Kelli Howard is an accomplished professional in client insights and analytics, currently serving as the Director of Client Insights at SPINS since January 2021. With experience at SPINS rising through the ranks from Senior Analyst to Manager, Kelli has developed expertise in providing actionable sales recommendations and optimizing trade spend efficiency. Prior to SPINS, Kelli worked at Chobani as a Category Development Analyst and Business Analyst, and at The J.M. Smucker Company in various roles focused on pricing and promotion analysis. Additionally, Kelli has gained experience as an intern at KPMG and the City of Canton Income Tax Office, showcasing a strong foundation in analytics, tax preparation, and financial analysis. Kelli holds a Bachelor's Degree with a double specialization in Marketing and Logistics from The Ohio State University Fisher College of Business.