Bobby Schroeter has served as our Senior Vice President and Chief Marketing Officer since December 2019. In this role, Schroeter will oversee Advertising, Brand, Communications, Pricing and Revenue Management, Omnichannel Commerce, and Guest Care. Schroeter joined Spirit in 2005 as Director, Interactive Marketing, and was promoted to Senior Director, Consumer Marketing in 2006 and to Vice President, Consumer Marketing in 2012.
Before joining Spirit, Schroeter held various positions at US Airways and was responsible for digital advertising and e-mail marketing. Mr. Schroeter's early experience in the airline and travel industry includes advertising, e-commerce and distribution, product management, and pricing roles with LasVegas.com, US Airways and America West Airlines.
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Spirit Airlines
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Spirit Airlines, Inc. is an American ultra-low-cost carrier headquartered in Miramar, Florida. Their Fit Fleet ® is one of the youngest and most fuel-efficient in the U.S. They operate more than 500 daily flights to 71 destinations in the U.S., Latin America, and the Caribbean.