Melissa Williams

Melissa is responsible for the oversight and management of the agency’s marketing and sales program for senior living, home care & hospice, and LIFE, including the development and implementation of short-term and long-term strategies to achieve realistic and attainable revenue and expense projections; plans to achieve agency occupancy and admission goals; advertising and collateral material development for all three service areas; and management and integration of external vendor relationships. She plays an integral role in the agency’s strategic planning process as a trusted advisor on expansion planning, repositioning of communities, and renovation of product offerings. She also is a member of the agency’s project development team for new products and service line opportunities. In addition, she provides leadership to the sales team through coaching, mentoring, and the development of community-specific marketing plans and is responsible for maintaining an accurate and current awareness of the competitive market and industry trends.