Spivi Danmark
Katrine Rasmussen is an accomplished professional with extensive experience in brand management and communication. Currently serving as Senior Brand Manager at Spivi Danmark since October 2024, Katrine previously held the position of Brand Manager at REKOM Group A/S from September 2016 to May 2024, focusing on new brand concept developments and maintaining venue brands. Other notable roles include Content Manager at JP/Politikens Hus A/S, where Katrine wrote advertorials and conducted interviews, and freelance positions in social media content creation and native advertisements. Educational qualifications include a Master's degree in Communication and Marketing from Aalborg University and a Bachelor's degree in Communication and Business from Roskilde University.
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Spivi Danmark
Spivi Denmark, part of Spivi Scandinavia, is a leading entrepreneurial brand development company in the alcohol beverage industry. Success is generated through creative partnerships with our brand owners, brand building collaborations with On-trade, close relations with wholesalers and an extensive understanding of the retail monopoly system. Our go-to-market strategy is based on solid distribution chain knowledge from vast trade experience. A brand management that is dedicated, execution oriented and that works with honest curiosity and with a true love for the industry and our brands. Our belief is, that in order to succeed in this market, you need to tell stories derived from consumer focused strategies. This can only be done by rolling up your sleeves and execute in a way that makes a brand feel loved.