Rabye Marouene

VP Product at Splio

Rabye Marouene's work experience includes various roles and positions in different companies.

From 2018 to the present, Rabye worked at Splio, where they started as the Mobile Director and co-founder of Splio Mobile Wallets. In this role, they were responsible for combining marketing automation, loyalty engines, mobile wallets, and WeChat to help brands enhance their CRM strategies. Later, they became the Mobile & Connectivity Director, and currently serve as the VP Product, overseeing Engage and Core Products, which includes loyalty, rewards, referrals, mobile wallets, SDK, and connectors.

Prior to joining Splio, Rabye co-founded Gowento in 2014, a company that aimed to integrate online technologies with offline experiences through mobile. They served as the CEO and focused on product management, customer success, and other aspects of growing the company. Gowento later merged with Splio.

Before joining Gowento, Rabye worked at Qobuz - Abeille Musique (LyraMediaGroup) from 2008 to 2014. There, they served as the Head of Product and Engineering, managing the engineering team and defining and achieving the company's technical roadmap. They also participated in the creation of digital activities, including digital supply chain management, e-commerce, media websites, and app ecosystem development.

In 2007, Rabye had a role as a Reporting Analyst at AXA - DCFG, and before that, they worked as an Organization Auditor at Confédération Nationale des Junior-Entreprises in 2006. They also held positions in Junior-Entreprise Dièse and McCann Erickson as a Responsible Comité Senior and Account Executive and an IT Intern, respectively.

In 1997, Rabye worked as an IT Consultant as a freelancer.

Rabye Marouene has a Master's degree in Computer Science with a focus on Management and Organizational Management, as well as Information Systems and Databases from ENSIIE. Prior to this, Rabye pursued Mathematics in Lycée Hoche, specializing in Higher Mathematics.

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