Dave Masters

Dave Masters is a seasoned professional with over 25 years of experience leading editorial and commercial teams at major national newspapers and top PR agencies. Currently serving as the Head of Content and Strategy at Spoke since 2025, they previously held prominent roles including Senior Branded Content Creative Lead at the Daily Mirror, where they directed high-profile national campaigns for major brands. Masters began their career as a Trainee Reporter at Basildon Evening Echo and Sky, eventually becoming the Online Features Editor at The Sun, where they produced 200+ print articles and launched award-winning campaigns. They also led content initiatives at Grayling, collaborating with high-profile clients such as British Airways and Hilton.