Cyrus Balanlayos

Cyrus Balanlayos has over 16 years of work experience in the media and digital analytics industry. Cyrus began their career in 2004 as a Procedures Specialist at First Investors Corporation. In 2006, they moved on to become an Assistant Product Manager at Moss. From 2009 to 2010, they were a Sports Marketing Intern at Columbia University. Cyrus then joined Major League Soccer as an MLS Digital Properties Intern in 2010. In 2011, they began working at ESPN as a Digital Yield Analyst and Digital Inventory Analyst. In 2016, they joined Mashable as a Senior Yield Analyst. In 2018, they moved to Univision Communications Inc. as a Senior Digital Yield Analytics Manager, where they projected ad delivery for their entire catalog of video and display products, provided campaign performance insight, and developed dashboards to represent the performance and health of their highest valued products and campaigns. In 2021, they joined SpokenLayer as a Senior Media Operations Manager.

Cyrus Balanlayos received a B.S. in Supply Chain Management and Economics Minor from Penn State University. Cyrus then went on to earn an MBA in Marketing from the University of Kansas - Graduate School of Business. Finally, they studied International Business and European Studies at The University of Freiburg.