Bob Lynch

In 2010, while VP of Integrated Media and Corporate Partnerships for the Miami Dolphins, Bob sensed an opportunity for stakeholders to partner more effectively in the complex universe of sponsorships. By capturing a comprehensive, real-time picture of the sponsorship ecosystem for teams and brands–information that at the time was fragmented and largely inaccessible–he could create a solution that would be key to identifying trends and opportunities in the industry. As time went on, he realized this opportunity wasn’t limited to the NFL, or even to sports. Brands, properties, agencies, and media companies across industries would benefit enormously from a resource that demystified the sponsorship marketplace and provided greater accessibility to partnership deals.

Inspired by this mission, Bob devised the concept for the SponsorUnited platform in 2016, with the goal of providing unprecedented insight into every facet of the sponsorship universe. In 2018, SponsorUnited was launched.

Bob’s previous roles include SVP of Global Partnerships at BSE Global, General Sales Manager of Westwood One, and management roles at iHeart Media and Audacy. A resident of Stamford, CT, he attended the University of Delaware, where he played football.