SponsWatch
Ulf Björnemark is a co-founder and CEO with experience in management consulting, corporate strategy, and CRM. He has held various titles such as Managing Director and Sales Manager for the Nordic countries in different companies like Pack Train and SSI. Ulf Björnemark has a degree in Management Accounting and Control from Copenhagen Business School and a degree in Business Administration from the International University of Monaco.
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SponsWatch
SponsWatch is an AI-powered solution for brands and properties wanting to measure logotype exposure in relation to sponsorships. Our solution does it for all media (video, image, audio and text) on all platforms – traditional broadcasting (TV), SVOD, social media and websites. Video and image material, on all platforms, is analysed using proprietary AI technology. Each game, highlight, clip, social media post is collected and analysed frame by frame where each tracked logotype is analysed and valued individually. In addition to the exposure value – logotype optimisation, placement comparisons, historic data, viewership data and much more is offered. SponsWatch – the future measurement of sponsorship media exposure.