Sport Alliance GmbH
Kjeld Peters is currently the CTO at Sport Alliance GmbH, leading the company in providing cloud-based gym management software and other solutions. Prior to this, Kjeld held the position of CTO at Magicline GmbH, where Kjeld oversaw the development of a new B2B SaaS platform. With a background in engineering and project management, Kjeld has demonstrated their expertise in leading teams and ensuring the scalability and efficiency of technology infrastructure.
Sport Alliance GmbH
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LEADING THE EVOLUTION OF FITNESS We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains. Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation. The Sport Alliance group consists of Magicline, Finion, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 135 colleagues are working on new ideas and solutions to lead the industry into the future.