Gema Vicedo Álvarez

Gema Vicedo Álvarez is a seasoned professional in business development and sales management within the luxury hospitality sector. Currently serving as the Director of Business Development at Sport Hotels Resort & Spa S.A since October 2015, Gema has previously held significant roles including Director of Business Development at Asia Gardens Hotel & Thai Spa and Regional Director for Spain and Portugal at The Leading Hotels of the World. Gema's expertise encompasses strategic sales implementation, budgeting, and localized marketing for over 450 luxury hotels, along with experience as Regional Director of Sales & Marketing at Concorde Hotels & Resorts and Hilton Worldwide. Gema holds a Master's Degree in Hotel Management from Université Savoie Mont Blanc and a Hotel Industry and Tourism Degree from Universidad Carlos III de Madrid.