Sport Vision Group is the leader of sports retail in the Southeast Europe. Since 1996, we have been operating as a modern company characterized by flexibility, professionalism and a dynamic development strategy. We employ more than 6000 people, who are our greatest strength, and operate in 13 countries - Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czechia, Slovakia and Hungary, while the headquarters of the Group is in Belgrade, Serbia.

In addition to the SPORT VISION multibrand concept, there are also Sneaker Station BUZZ concept, a unique destination for all sneaker enthusiasts, TIKE concept with limited sneaker series, RUN ’n MORE - a specialized store for runners, EXTRA SPORTS and SPORTS REALITY as venues for family shopping. Our retail network operates through more than 600 modern stores across Europe. 

Sport Vision Group has strategic partnership with Nike, New Balance, The North Face, Helly Hansen, adidas, Reebok, Under Armour, Converse, Columbia, Colmar, Timberland etc. We are very proud of our License department with licensed and distribution rights for Champion, Umbro, Lotto, Ellesse, Mont... as well as of our new private label DOT.

Success of our Group is based on professionalism, reliability, and innovations which we value and offer to our clients, consumers and employees, as well as on values we uphold: TEAMWORK, LEADERSHIP, PASSION, EFFICIENCY and FLEXIBILITY.

We are striving to attract, support and retain unique and talented individuals, so we offer our employees a stimulating work environment and many opportunities for career development.

Corporate social responsibility is the hallmark of our company's culture. For years, Sport Vision has rolled out numerous environmental, ethical and philanthropic activities. We renovate school gyms, actively invest into the sport development, and we are a proud partner of many clubs, gyms and young athletes with potential to develop.

Sport Vision Group

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