Sarah Kaye

Sarah Kaye serves as the Chief Executive Officer of Sported since April 2023, leading a UK-wide charity focused on community sport clubs and youth groups that promote Sport for Development to address critical societal issues. Previously, Sarah was the Chief Executive Officer of Pet Food UK Ltd from May 2017 to January 2022, overseeing the premium pet food business with full P&L responsibilities. Sarah's extensive experience also includes key roles in Grocery and Online at Beechdean Dairies, Head of Retail at McCormick & Company, and a variety of positions at Tesco and Activision, underscoring a strong background in sales, category management, and national account leadership. Educational credentials include a BA in History from Royal Holloway, University of London, and qualifications from the Chartered Institute of Marketing.