George Farrant

George Farrant is a seasoned professional in the sports management sector, currently serving as Senior Manager Global Sales & Major Projects at SPORTFIVE since November 2019. In this role, George is pivotal in developing the Motorsport and Formula 1 strategic program on a global scale, while also overseeing the analysis and activation of worldwide sporting partnerships. Previous experience includes positions as Project Development Manager at Palis & Mohrmann, where research and inbound marketing strategies were key focuses, and roles as a teacher and coach at Gymnasium Heidberg, Aldenham School, and Rhodes University. George holds a BSc (Hons) in Sport from the University of Bath.