Knut Hofmann is an experienced executive in global partnerships with a significant background in sports marketing. Currently serving as Executive Director at SPORTFIVE since January 2019, Knut previously held roles as Senior Director and Head of Strategic Planning & Operations for Global Partnerships at Lagardère Sports from June 2009 to January 2019. Knut's earlier experience includes positions in international marketing and sales at adidas group and UQ Sport. Knut earned a Diplom in Sportökonom from the University of Potsdam and also studied at The University of Queensland.
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