José María Avila Testa

José María Avila Testa is a professional with extensive experience in customer relationship management and campaign strategy, currently serving as a Senior CRM & Campaign Specialist at Sportian since February 2022, where responsibilities include developing personalized campaign strategies to enhance fan engagement using Salesforce. Previous roles include CRM Manager at R. Franco Digital, managing large user databases through various marketing channels, and a cultural management position at Filmadrid, securing funding through sponsorships and grants. José María's career also includes customer service roles at Elavon Financial Services DAC and Atento Teleservicios España, as well as content management and community engagement positions in the cultural and editorial sectors. Educational qualifications include degrees in Journalism, Audiovisual Cinematography, and Production and Direction for Radio and TV.