The Sporting News
Brent Lazo has a wealth of experience in the field of data analysis and business intelligence. Brent began their career with Sporting News, where they worked as a Member Services/Email Marketing associate before transitioning to the role of Web Analytics Manager. In 2008, they joined Scholastic as a Digital Web Analyst and later became a Senior Web Analyst, staying with the company until 2011. Brent then moved to Perform Media, where they held various positions including Senior Manager of Research & Analytics, Director of Analytics, and finally, VP of Insights & Audience Development. In 2018, Brent joined DAZN Group as a VP of Digital Analytics and later transitioned to the role of VP of Insights & Audience Development. Most recently, they have become the VP of Business Intelligence at The Sporting News. Overall, Brent has demonstrated their expertise in data analysis and audience development throughout their career.
Brent Lazo received a Bachelor of Arts degree in Psychology from Hofstra University, graduating in 2004.
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The Sporting News
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Sporting News (previously The Sporting News, and known colloquially as TSN) is an American-based sports magazine. It was established in 1886, and it became the dominant American publication covering baseball — so much so that it acquired the nickname "The Bible of Baseball". Along with its affiliated radio network, Sporting News Radio,it is currently owned by Charlotte, North Carolina-based American City Business Journals, a subsidiary of Advance Publications.SN currently covers seven main sports — Major League Baseball (MLB), the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL), NASCAR, and NCAA men's basketball and football — with occasional coverage of other sports.Following 122 years of existence as a weekly publication, the magazine switched to a bi-weekly publishing schedule in 2008. Earlier that year, it launched a daily online newspaper, Sporting News Today.