Alejandro García

Alejandro García Jiménez has a strong background in management and strategy. Alejandro is the Founder and CEO of Sportmadness, where they are responsible for creating and executing the company's strategy while supporting the success of community members. Prior to this, Alejandro served as the Head of Strategy and Digital Transformation at GTI Software & Networking S.A. Spain, where they designed and monitored the strategic plan and managed the Cloud Service Provider division. Alejandro also worked as the Head of Strategy at Panda Security, overseeing the global strategy and leading the company's transformation program. Earlier in their career, Alejandro was a Management Consultant at PwC, where they executed projects in areas such as strategy, finance, and internationalization. Alejandro managed consultant teams and developed business proposals.

Alejandro García Jiménez holds a Bachelor's degree in Business Administration from Universidad Carlos III de Madrid, which they obtained between 2006 and 2012. Alejandro further pursued a Master's degree in Corporate Finance at Universitat de Barcelona, completing it in 2015. In addition, Alejandro obtained a Master's degree in Business Consulting from Universidad Nacional de Educación a Distancia - U.N.E.D. from 2013 to 2014. Alejandro has also earned a certification in Project Management Professional (PMP)® from the Project Management Institute in December 2015.